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Case study · Client lead generation

4 new fee agreements in 90 days.

A 12-recruiter executive search firm rebuilt their BD pipeline with Montazzo. MPC-led + signal-based outreach. First meeting in 12 days.

Client
Executive search firm
12 recruiters · West Coast US
Vertical
Tech & product leadership
Director to VP level
Service used
Client lead generation
Mixed outreach campaign
Engagement length
90 days
Ongoing
The challenge

Fully-utilized recruiters. Empty new-business pipeline.

Recruiters were full on placements. New fee agreements had stalled. The founder was doing BD on top of running the firm. Cold email wasn't working. Referrals slowed. A $80K+ US BDR with 90 days of ramp wasn't a sure bet.

Three needs: meetings with decision-makers (not HR), performance-aligned cost (not fixed salary), and fast ramp.

What Montazzo did

A blended outreach campaign. Targeted live hiring signals.

Three approaches blended: MPC-led (anchored to their strongest candidate), signal-based (visible hiring demand), and direct positioning for priority accounts.

01

Campaign scoping

MPC-led as primary, signal-based for breadth, direct for priority accounts the firm already knew.

02

Target map

~120 US SaaS companies with hiring signals. New CTO hires, Series B/C funding, product expansion.

03

Decision-maker outreach

Hiring managers only: CTOs, VP Engineering, CPOs. No procurement, no HR.

04

Meetings to calendar

Qualified replies routed to recruiters with calendar links. No scheduling back-and-forth.

The outcome

Pipeline rebuilt in under 14 days.

12 days
To first qualified meeting
16
Qualified meetings in 90 days
4
New fee agreements signed
$0
Fixed retainer. Paid only on placements.

"We were debating whether to hire a BDR or keep founder-led BD. Montazzo turned out to be a third option we didn't know existed. First meeting in under two weeks, real fee agreements inside the quarter, and we only pay on the ones we close."

Founder, executive search firm

Why it worked

The outreach opened the door. The recruiter closed the deal.

Blended outreach works because different hiring managers respond to different angles. Some reply to a candidate. Others to hiring signals. Once the reply came in, the recruiters did what they do best. Selling, scoping, signing.

We didn't replace what the firm did well. We filled the gap they couldn't fill themselves.

Want results like this on your BD pipeline?

15-minute fit call. Tailored proposal in writing within 24 hours.