All case studies
Case study · ScoutLab.io · 30 months and counting

$3.7M+ in pipeline. 16 placements. 30 months and counting.

ScoutLab.io is a data-driven sales staffing firm covering SaaS, medtech, telecom, supply chain, adtech, hrtech, and ecommerce. We've been their outbound + nurture function for 30 months. These are the actual numbers.

Pipeline Generated
$3.7M+
~150 decision-maker meetings × $25K avg deal value
Placements Made
16
Closed placements over 30 months
Fees Collected
~$400K
Placement fees realised, 30 months
Client
ScoutLab.io
Nashville · Palm Beach · Jaipur
Decision-maker
Thomas Robinson
President, ScoutLab.io
Vertical we cover
Sales team staffing
SaaS, medtech, telecom, supply chain, adtech, hrtech, ecommerce
Partnership length
2+ years, ongoing
Hybrid contingency
Who they are

A data-driven staffing firm built for rapidly scaling sales teams.

ScoutLab.io specializes in finding the very best talent in the market for companies scaling their go-to-market motion. Their coverage spans sales, medtech, logistics, UCaaS, telecom, SaaS, technology, supply chain, adtech, hrtech, ecommerce, ERP, customer experience, and devops.

Thomas Robinson leads the firm as President from their Nashville HQ, with additional offices in Palm Beach and Jaipur. The team helps organizations from Fortune 500s down to startups assemble high-performing sales teams, the actual reps, managers, and leaders that move revenue.

What they were doing before Montazzo

Strong delivery. No real outbound system.

ScoutLab had delivery dialed in, vetted sales candidates across a dozen verticals. What they didn't have was a repeatable outbound system to put those candidates in front of the right hiring companies. The BD motion was a patchwork.

Tactic 01

Cold-calling lists from ZoomInfo

Senior team members dialing through generic ZoomInfo lists. ~3% pickup rate. Most calls dead-ended at gatekeepers. Conversations that did land weren't grounded in any signal that the company was actually hiring.

Tactic 02

Generic emails to "Head of Sales"

Same email to a 30-person SaaS company and a 500-person medtech. "We place sales talent" with no candidate context. Sent from the main domain. Reply rate near zero. Domain reputation slipping over time.

Tactic 03

LinkedIn outreach by senior partners

Manual LinkedIn outreach from senior partners' personal accounts. High intent, low scale. Worked when they had time, which wasn't often, because they were also closing searches.

Tactic 04

A multi-vertical bench, not market-pushed

Vetted candidates across SaaS sales, medtech reps, supply chain SDRs, telecom AEs. The bench was the asset. Their outbound never used it. Every campaign led with "we're a staffing firm", generic.

What Montazzo did

Used their multi-vertical bench. Built per-vertical signal maps.

ScoutLab's range is their strength. We didn't try to flatten it, we built parallel campaigns per vertical, each anchored on the right candidates and the right signals for that space.

01

Segmented the bench by vertical

Pulled top sales MPCs across SaaS, medtech, telecom, supply chain, adtech, ecommerce. Built marketing-ready profile cards anchored on revenue impact and vertical-specific accomplishments per candidate.

02

Parallel per-vertical signal maps

Each vertical got its own trigger map. SaaS companies with fresh Series A-B funding + new VP Sales hires. Medtech firms with FDA milestone announcements. Telecom firms expanding into new markets. Each candidate matched to the relevant companies.

03

Multi-channel from fresh domains

Set up dedicated sending domains, vertical-segmented. Custom human + AI workflow generating copy per company per signal, anchored to the specific MPC. Email + LinkedIn in parallel. VP Sales / CRO / Head of Talent only.

04

Hand off to the ScoutLab team

Qualified replies routed to Thomas and the senior recruiters by vertical. MPC pre-loaded into the conversation. They took the meeting, closed the search, made the placement. We shared in the fees.

Beyond outbound

We didn't just generate leads. We nurtured them to close.

A meeting booked is not a placement closed. ScoutLab's recruiters are busy running 10+ verticals at once, so we layered an entire nurture function on top of the outbound. The kind of work an in-house BD team would do, scaled to 30 months without missing a beat.

Nurture 01

Talent map reports per open req

Every time a hiring company was about to meet ScoutLab, we delivered a pre-built talent map for their specific open role. Who's hireable in their market, what comp looks like, who's likely to move. Thomas's team walked into every call already credentialed.

Nurture 02

Salary benchmark reports per vertical

Live compensation data on the exact role being hired, calibrated to vertical (medtech reps comp differently than SaaS AEs). Sent before the meeting. Buyers use it to set their range, and they remember the firm that handed it to them.

Nurture 03

Past-prospect re-engagement

Hiring companies that showed interest but didn't sign on round one stayed in our nurture flow. New MPC drops. Fresh hiring triggers. New funding events. A significant chunk of ScoutLab's 16 placements came from prospects we re-engaged 90-180 days after the first touch.

Nurture 04

Multi-vertical cadence calibration

SaaS founders, medtech VPs, supply chain ops leaders, telecom buyers, all respond on different rhythms and to different language. We ran parallel cadences calibrated to each vertical, so ScoutLab's range never became a disadvantage.

30 months of results

Real placements. Across 6 verticals.

16 placements closed across SaaS, medtech, telecom, supply chain, adtech, and ecommerce. ~$400K in fees collected. Below: the aggregate funnel + a breakdown by role type.

Qualified leads + meetings
210-300
7-10 per month × 30 months
Decision-maker meetings
~150
3-5 VP/CRO/Head calls per month
Contracts sent
~90
~3 fee agreements per month
Time to first meeting
8 days
From kickoff

Placement breakdown

Multiple
Account Executive placements
SaaS, medtech, telecom, supply chain, adtech, and ecommerce companies. Quota-carrying AE roles at growth-stage and Fortune 500 buyers.
Multiple
VP-level sales leadership placements
VP Sales, VP Revenue, and senior sales leadership roles across the same six verticals. Higher-fee placements driving the bulk of fee revenue.
16 total
Aggregate: ~$400K in fees collected over 30 months
Average placement fee $20K-$30K. Placements are spread across six verticals, no single vertical accounts for more than ~30% of revenue.
Video testimonial
From the client

Hear it from Thomas Robinson, President of ScoutLab.io.

A short video on what working with Montazzo has actually been like, what changed in ScoutLab's pipeline, and why the partnership has lasted 30+ months.

Watch on LinkedIn
Why it worked

Their bench was the asset. We just put it to work.

Most staffing firms have a candidate database doing nothing. They source for the active req in front of them and forget about the rest. ScoutLab had years of vetted sales candidates across 10+ verticals, and the bench was their differentiator. Our job was to make outbound respect that.

Hiring managers respond to "I have a sales rep who built a $4M book of business at a Series B SaaS competitor" much more than they respond to "we're a staffing firm specializing in tech." Specificity wins. Per-vertical signal maps make the specificity scale.

Non-overlapping engagements: we keep our roster small and intentionally pick clients whose focus doesn't overlap. ScoutLab's sales team staffing focus sits cleanly alongside the other clients we work with, different verticals, different hire types. That's how the partnership compounds over two years.

Have a bench you're not using? Let's put it to work.

15-minute fit call. Tailored proposal in writing within 24 hours.