Anonymized name. Real engagement pattern.
A 22-recruiter firm covering Australian tech and APAC tech expansion had built their book on referrals from the Atlassian / Canva / Afterpay ecosystem. Outbound was an afterthought. We built it.
Coral Reef was a great delivery firm with a reputation problem inside the Sydney tech ecosystem, meaning, they had no reputation outside it. When they tried to expand into Melbourne, Singapore, and APAC SaaS, the referral pipeline didn't follow.
Every new client came from a personal intro. Worked great in Sydney. Didn't scale beyond. Partners getting burnt out doing personal intros and conferences.
Partners spending 2-3 hours/week each on manual LinkedIn outreach. Conversion was okay when they personalized; most weeks they didn't have time. Inconsistent, hard to predict.
Sydney-based outbound agency at AUD $6K/month. Sent generic outbound to companies hiring engineers. Inbox warming poorly done, deliverability bad. Cancelled at month 3.
When they wanted to expand into Singapore, Melbourne, and APAC SaaS, they had no system for monitoring hiring signals outside their Sydney network. Manual research per target. Couldn't scale.
The Australian tech ecosystem has clear signals: AU government funding rounds, Atlassian/Canva alumni starting new companies, US tech companies setting up APAC HQs in Sydney or Singapore. Coral Reef just didn't have a system to track them.
Top engineering and product candidates with deep APAC experience. Profile cards highlighted scale-ups at recognizable AU/APAC tech companies.
Australian tech firms with recent funding, US/EU SaaS companies opening APAC offices, Singapore-based fintech and SaaS in growth mode. Each matched to a relevant MPC profile.
Email plus LinkedIn from a senior partner's authenticated account. Custom human + AI workflow generated copy that read like the partner wrote it personally, referencing specific candidates and specific company signals.
Replies routed to whichever senior recruiter owned the vertical and geography. Calendar embedded. MPC profile shared with the prospect ahead of the meeting.
15-minute fit call. Tailored proposal in writing within 24 hours.