Anonymized name. Real engagement pattern.
An 18-recruiter London firm was running LinkedIn Recruiter outreach plus a $5K/mo retainer agency. Both were stalling. We replaced the motion with MPC-led, trigger-based sequences targeting UK and EU fintech leadership.
The pattern is common in 15–25 recruiter London firms: enough revenue to afford a retainer agency, not enough discipline to demand specifics. Everyone was busy. Nothing was compounding.
~£8K/year on LinkedIn Recruiter seats. Used only for inbound candidate sourcing, not client BD. The InMail credits to hiring managers went unused because no one had a real playbook for it.
Generic outbound to UK fintechs. Same template for a CTO at a Series A and a CFO at a unicorn. Booked 6 meetings in 90 days. 3 with HR. 0 fee agreements signed. Net £15K burnt.
£35K base SDR brought on at month 4. Cold-called UK fintech HR teams. Got bounced to procurement. Left after 7 months without booking a single signed fee agreement.
Their Bullhorn had 7 years of vetted fintech engineering and product candidates. None of it was used in their outbound. Every email led with "we're a recruiting firm in fintech", generic, ignorable.
Net result over 12 months: ~£35K in agency fees + SDR salary, single-digit fee agreements signed. The managing director was openly questioning whether outbound BD worked at all in their space.
The methodology is the same as every Montazzo engagement. The execution is custom.
Top 14 candidates across senior backend engineers, staff engineers, VPs of Engineering, and Heads of Product in fintech. Built profile cards highlighting payments, ledger, regulated environment experience.
~110 fintech companies with live hiring signals: FCA-licensed expansions, fresh Series B/C funding, new CTO or VPE announcements, geographic expansion into EU markets. Each matched to a specific MPC.
2 dedicated sending domains. Custom human + AI workflow generating copy per company per signal, in the managing director's voice. LinkedIn outreach from MD's account alongside email. Hiring Managers only.
Qualified replies routed to whichever senior recruiter owned the vertical. Calendar booking embedded. MPC profile pre-shared with the prospect. Recruiter closed the fee agreement.
15-minute fit call. Tailored proposal in writing within 24 hours.