Anonymized name. Real engagement pattern.
A 10-recruiter firm covering Canadian biotech, digital health, and medtech was running on referrals and a part-time cold-caller. We built a trigger-based system anchored on their life sciences bench.
Maple Ridge had built their firm on inbound referrals from Toronto's biotech network. When referrals slowed, they had no real outbound motion to fall back on. They tried, and it didn't go well.
Part-time SDR dialing through lists pulled from LinkedIn. Hospital HR teams routed to procurement. Biotech HR teams uninterested in third-party recruiters. ~6% pickup, 0 fee agreements over 4 months.
Same email to a 30-person biotech and a 500-person digital health unicorn. No mention of a specific candidate. Most went to spam. Some flagged as solicitation by compliance teams at regulated companies.
~CA$15K/yr on biotech industry events. Founder showing up to most of them. Inconsistent. Dependent on which clients happened to be at the same event. Hard to scale.
Years of vetted regulatory affairs, clinical, R&D leadership candidates in their ATS. Their outreach never referenced any of them. Best asset went untouched while they relied on whoever happened to walk in.
Canadian biotech and digital health is a tight ecosystem. Funding announcements, leadership changes, and clinical trial milestones are public signals. We built the outbound around them.
Top candidates across regulatory affairs, clinical operations, biotech engineering, and digital health product. Profile cards highlighted FDA/Health Canada experience and therapeutic area depth.
~70 biotech and digital health companies showing Series A/B funding, recent leadership hires, clinical trial expansions, FDA submissions. US-based companies expanding into Canada also included.
Healthcare and biotech buyers respond differently than SaaS. Less casual, more credential-led. Custom human + AI workflow generated copy that referenced specific regulatory experience and therapeutic area fit.
Qualified replies routed to the founder and one senior partner. MPC pre-loaded. Calendar booking embedded.
15-minute fit call. Tailored proposal in writing within 24 hours.