Services
IndustriesStaffing & RecruitingSaaSFintechMartechConstruction TechMarketing AgenciesConsulting
Case Studies Resources About Let's chat
Lead generation for construction tech companies

Your buyer runs job sites.
We reach them between visits.

GMs and project directors read email on a phone between site visits, and they decide fast. We write short, plain outreach about the project in front of them, and build the search presence that gets you found when they look.

Clear Estimates: 71 meetings in 10 months with construction GMs and project directors.
50+ companies supported, including
ScoutLabGraham + JonesBay Leaf DigitalClear EstimatesDefendifyThe Employment Law SolutionComp AIBeacon TalentFlexbone AIEssiumDigeTekSDock 365StratechiSegMetricsSecondBody
71Meetings in 10 months, Clear Estimates
4.2%Reply rate with GMs and project directors
$470KPipeline created
10 moEngagement length

Proof in construction tech companies

Clear Estimates

71 meetings in 10 months with construction GMs and project directors

Contractors do not sit in front of an inbox. Short, plain emails about the estimating problem they have this month, sent to the right GMs, produced 71 meetings for Clear Estimates.

Read the Clear Estimates case study →

Outbound for construction tech companies

Short, plain, and about their project

A project director reads email between site visits. We write two lines about the problem on their current project and stop. Sent from domains you own, at a volume that stays out of spam.

  1. Contractor targetingContractors segmented by trade, size and project type, with the operations titles that actually buy software.
  2. Infrastructure you ownDedicated domains, warmed inboxes, placement tested.
  3. Plain-language copyNo software jargon. The problem, what changes, one question. Readable on a phone.
  4. Reply handling and reportingReplies answered fast because these buyers move on quickly. Weekly pipeline report.

Result: qualified meetings with GMs, project directors and operations leaders at contractors on your calendar.

How 13 programmes converted, 2022 to 2026
Contacts emailed~130,000decision-makers, verifiedHuman replies~4,3003.3% average reply ratePositive conversations~1,500interested, right personMeetings booked757on the client's calendarPipeline created$13.3Mclient-reported, qualified Read the full study →
Both channels feed one calendar
Outbound
Cold email
LinkedIn
Signal-based lists
Both channels feed one calendar. Outbound produces meetings in weeks. Inbound compounds and lowers the cost of every meeting after.
Inbound
Google
AI Overviews
ChatGPT & Perplexity

Inbound and AI search for construction tech companies

Be there when they finally search

Construction buyers search late and decide fast. We build the pages that answer the question they type, and the case studies that convince them in one read.

  1. Technical floorSchema, speed, mobile-first. Most of your traffic is on a phone.
  2. Trade and workflow pagesOne page per trade and workflow your product handles, written the way a contractor asks the question.
  3. Case studies that get quotedNamed construction clients, real numbers, structured for AI answers.
  4. AI visibility measuredEvery two weeks: who Google and ChatGPT name for your category.

Result: the buyer who gets your cold email searches your name and finds proof, not silence.

What we fix

Four construction tech problems. One system.

What construction tech founders tell us on the first call, and what we do about each.

01
The buyer is rarely at a desk

Long emails and demo requests go unread on a phone.

Two-line, phone-readable copy about their current project.

02
Trade shows carry the year

Pipeline peaks around events and thins out between them.

A weekly outbound engine that runs all year on infrastructure you own.

03
Contractors search for the problem, not the software

The category name means nothing to them yet.

Workflow and trade pages written to the problem, built to rank and be cited.

04
The demo goes well and then stalls

Nothing to send afterwards that speaks their language.

Named case studies with numbers a contractor recognises.

What is lead generation for construction tech companies?

Lead generation for construction tech companies is the process of booking qualified meetings with general managers, project directors, and estimators at contractors and builders. It works when outreach uses construction language and references operational pain such as rework, estimating accuracy, or margin leakage, rather than software features.

What we run it on

The stack, so you know what you are getting

Tool-agnostic, strategy first. We bring the infrastructure, the data and the sending platform. You own the domains and the lists.

InstantlyClayApolloApifyAI ArkHeyReachLinkedIn Sales NavigatorClaudeGoogle WorkspaceSearch ConsoleNetlifySupabase

Plus the sourcing, scoring and reply-handling pipelines we built in-house, because the off-the-shelf ones were not good enough.

FAQ

Questions construction tech companies ask us

Yes, and often better than in software categories. Construction buyers receive far less cold outreach than SaaS buyers, so a well-written, non-technical email stands out. Our construction tech engagement ran at a 4.2% reply rate.

Usually both, with different messages. The estimator feels the daily pain and the GM controls the budget. Sequences are written per role rather than per company.

Typically several months, with a pilot on one or two projects before a wider rollout. Judge the first two quarters on pipeline and pilot starts.

Our work in this category is with technology vendors selling into construction firms.

Let's build your construction tech pipeline.

A 30-minute call. We look at what you have, tell you what we would run for construction tech, and you decide.

Let's chat