You built a tool marketers love.
Now let's reach the ones who haven't met it.
Marketing leaders are the most discerning readers of outreach anywhere, and they are your buyer. We write outbound that references their real stack and campaigns, and build the inbound presence that earns their trust before the first reply.
Proof in martech companies
79 meetings in 12 months, outbound and inbound compounding
SegMetrics sells attribution to marketers, the hardest audience to cold email. Stack-specific copy plus a content engine produced 79 meetings and an organic channel that took over by month eight.
Read the SegMetrics case study →Outbound for martech companies
Reference their stack, not your features
Marketing leaders judge an email in one line, because they write them for a living. We open with the tool they run, the campaign they just launched or the hire they just made, and we send from infrastructure you own.
- Tech-install targetingAccounts pulled by the tools they already use and the gaps your product fills. Verified before sending.
- Infrastructure you ownDedicated domains, warmed inboxes, placement tested. Volume kept out of spam.
- Stack-aware copyOne true observation about their setup, one line on what you change. No demo ask in email one.
- Reply handling and reportingReplies routed the same hour. Weekly: sends, replies, meetings, pipeline.
Result: qualified meetings with marketing and revenue leaders on your calendar.
Inbound and AI search for martech companies
Marketers research first. Give them something to find.
Your buyer searches the category, the comparison and the integration before replying. We build those pages and measure who the AI engines name.
- Technical floorSchema, canonicals, speed. The requirement before any engine cites you.
- Integration and comparison pagesThe pages a marketer reads before a demo: versus, alternatives, works-with.
- Case studies that get quotedNamed martech clients, real numbers, structured for AI answers.
- AI visibility measuredEvery two weeks: who ChatGPT, Perplexity and Google name for your category.
Result: the buyer who gets your cold email searches your name and finds proof, not silence.
What we fix
Four martech problems. One system.
What martech founders tell us on the first call, and what we do about each.
Marketing leaders have seen every template. Respect for their inbox is the whole game.
Stack-aware copy that proves you looked, sent at low volume from clean domains.
Ten established players own the comparison results.
Integration, versus and use-case pages built to rank and be cited.
Reply rates soften as the best-fit list runs down.
Inbound running alongside, so the cost per meeting falls as outbound matures.
Nobody owns the whole funnel.
One team, both channels, one weekly report.
Case studies
Results for martech companies
Named clients, real numbers. Every card links to its own case study.
What is lead generation for martech companies?
By Tanveer Sinngh, Founder at Montazzo · What we run it on
The stack, so you know what you are getting
Tool-agnostic, strategy first. We bring the infrastructure, the data and the sending platform. You own the domains and the lists.
Instantly
Clay
Apollo
ApifyAI Ark
HeyReach
LinkedIn Sales Navigator
Claude
Google Workspace
Search Console
Netlify
SupabasePlus the sourcing, scoring and reply-handling pipelines we built in-house, because the off-the-shelf ones were not good enough.
FAQ
Questions martech companies ask us
Yes, but not on its own and not generically. Marketing buyers recognise standard outbound technique immediately. It works when the outreach is genuinely specific and when the brand already has some search or AI-answer presence.
By targeting the questions they have not answered rather than the head terms they already own. Comparison content, original data, and answer-shaped pages get cited by AI engines at a rate that is not proportional to marketing budget.
Around 3% to 4% for well-executed campaigns. Our martech engagement ran at 3.9%. The category's saturation puts a real ceiling on it.
Typically four to eight months before organic traffic is meaningful. In our martech engagement the inflection came around month eight.
Let's build your martech pipeline.
A 30-minute call. We look at what you have, tell you what we would run for martech, and you decide.
Let's chat