Staffing & Recruiting
Montazzo started in staffing and recruiting. It is the category we know best, and it is the one where the standard outbound playbook fails hardest, because every agency sends the same email about their process and their network.
Lead generation for staffing and recruiting agencies is the process of booking meetings with hiring decision-makers who have a live need. The most effective method is candidate-forward outbound, where the agency leads with a specific placeable candidate relevant to the company rather than pitching recruiting services generically.
A VP of Engineering does not want to hear about your process, your database, or your fill rate. They want to know whether you have the person they have been trying to hire for four months.
Candidate-forward outbound inverts the pitch. Instead of asking for a meeting about your services, you open with a specific, relevant, genuinely placeable person and let the need do the work. It is the difference between a vendor email and a useful one.
The trade-off is that it takes real sourcing work per send, which is exactly why most agencies do not do it.
The firm, a GTM and sales recruiting firm, used candidate-forward outbound to produce $1.6M in pipeline and 7 placements over 18 months at a 5.4% reply rate, the highest of any engagement we have run.
Read the gtm recruiting firm case study →An outbound method where the agency leads with a specific, relevant, placeable candidate rather than pitching recruiting services. The candidate is the hook; the meeting is the outcome.
Yes, though the cadence differs. Contract needs move faster and reward speed of first contact; permanent searches reward specificity about the individual.
No, it is high, and it is a function of the method rather than the category. Generic agency outbound in this space typically runs at 1% to 2%.
We build and run the outbound engine around the bench you already have. Sourcing scope is agreed on the call.
Book a 30-minute call. We will map your ICP, tell you which channels fit, and show you what we would run.
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