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Lead generation for insurtech companies

Carriers don't switch platforms on a cold pitch.
We bring the proof and the pipeline.

VPs of Underwriting, Heads of Claims and Risk, and Directors of Distribution reply to outreach timed to a real trigger, not a feature list. We run low-volume, trigger-aware outbound and build the verification layer a careful insurance buyer checks before they commit budget.

Comp AI: 31 meetings in nine months with compliance officers at regional banks.
50+ companies supported, including
ScoutLabGraham + JonesBay Leaf DigitalClear EstimatesDefendifyThe Employment Law SolutionComp AIFlexbone AIEssiumDigeTekSDock 365StratechiSegMetricsSecondBody
31Meetings in 9 months, Comp AI
$1.9MPipeline created, Defendify
2.4%Reply rate with compliance officers
15Leads in 3 weeks, ScoutLab

Proof in insurtech companies

Comp AI

31 meetings in 9 months with compliance officers at regional banks

Regulated financial buyers do not reply to volume, and insurance buyers are no different. Comp AI reached compliance officers at regional banks with low-volume, regulation-specific copy and produced 31 meetings and a 2.4% reply rate, the same discipline that reaches underwriting and risk leaders at carriers and MGAs.

Read the Comp AI case study →

Outbound for insurtech companies

Low volume, high precision, to underwriting and risk leaders

A generic insurtech pitch gets filtered before it is read. We target VPs of Underwriting, Heads of Claims and Risk, and Directors of Distribution at carriers, MGAs and brokers going through a real trigger, a renewal cycle, a new line of business, a compliance deadline, and we write to that trigger, not a feature list.

  1. Carrier and MGA targetingCarriers, MGAs and brokers segmented by line of business, book size and the regulatory cycle that applies. Titles mapped per institution.
  2. Compliant infrastructureDomains in your name, sending volume kept low, no tracking pixels that trip carrier security filters.
  3. Trigger-specific copyOne line on the renewal, line of business or compliance deadline creating urgency, one line on what you do about it. No hype, no demo ask.
  4. Reply handling and reportingReplies answered by a person who understands underwriting and claims vocabulary. Weekly pipeline report.

Result: qualified meetings with VPs of Underwriting, Heads of Claims and Risk, and Directors of Distribution at insurance carriers, MGAs and brokers on your calendar.

How 13 programmes converted, 2022 to 2026
Contacts emailed~130,000decision-makers, verifiedHuman replies~4,3003.3% average reply ratePositive conversations~1,500interested, right personMeetings booked757on the client's calendarPipeline created$13.3Mclient-reported, qualified Read the full study →
Both channels feed one calendar
Outbound
Cold email
LinkedIn
Signal-based lists
Both channels feed one calendar. Outbound produces meetings in weeks. Inbound compounds and lowers the cost of every meeting after.
Inbound
Google
AI Overviews
ChatGPT & Perplexity

Inbound and AI search for insurtech companies

Be the vendor a careful insurance buyer can verify

Underwriting and risk leaders check you before they reply: your site, your clients, what the search engines and AI answers say. We build that verification layer alongside the outbound.

  1. Trust and technical floorSchema, security pages, named clients, real numbers. What a carrier's procurement team looks for before a demo.
  2. Line-of-business and compliance pagesOne page per line of business or regulatory workflow your product addresses, written to the question an underwriting or risk leader actually searches.
  3. Case studies that get citedNamed clients with outcomes, structured so Google and AI engines can cite them.
  4. AI visibility measuredEvery two weeks: who ChatGPT and Google name for your category.

Result: the buyer who gets your cold email searches your name and finds proof, not silence.

What we fix

Four insurtech problems. One system.

What insurtech founders tell us on the first call, and what we do about each.

01
Carriers move carefully

Underwriting and risk leaders need to trust you before they reply, let alone buy.

Trigger-specific copy, low volume, and a site that stands up to procurement review.

02
Renewal cycles leave gaps in the pipeline

One deal in review and not much behind it between renewal windows.

A steady outbound engine so there is depth while each deal works through approval.

03
Carrier email gateways filter aggressively

The usual outbound setup gets blocked before it is read.

Clean infrastructure, no tracking pixels, conservative volume, warmed domains.

04
The platform doesn't show up when a buyer searches

Case studies and ROI numbers sit in a sales deck, not a page an AI engine can read.

Line-of-business and compliance pages structured for search and cited by AI answers.

What is lead generation for insurtech companies?

Lead generation for insurtech companies means reaching underwriting, claims and risk leaders at carriers, MGAs and brokers with outreach timed to a real trigger: a renewal cycle, a new line of business, or a compliance deadline. It pairs disciplined, low-volume outbound with the category pages and case studies a cautious insurance buyer checks before they commit budget.

What we run it on

The stack, so you know what you are getting

Tool-agnostic, strategy first. We bring the infrastructure, the data and the sending platform. You own the domains and the lists.

InstantlyClayApolloApifyAI ArkHeyReachLinkedIn Sales NavigatorClaudeGoogle WorkspaceSearch ConsoleNetlifySupabase

Plus the sourcing, scoring and reply-handling pipelines we built in-house, because the off-the-shelf ones were not good enough.

FAQ

Questions insurtech companies ask us

Yes, when it leads with a real trigger such as a renewal cycle or a new line of business rather than a generic feature pitch. Comp AI, a compliance platform selling to a similarly regulated financial buyer, produced 31 meetings in nine months at a 2.4% reply rate with this approach.

A renewal window, a new line of business, a compliance deadline or a leadership change at the target carrier or MGA, matched to what your platform solves. These moments correlate with real buying urgency, unlike a title alone.

Typically VPs of Underwriting, Heads of Claims and Risk, and Directors of Distribution, depending on your platform, most often at carriers, MGAs and brokers in the size band where the signal is strongest.

Often several months from first reply to closed deal, because carriers and MGAs evaluate new systems carefully before they touch underwriting or claims workflows. Outbound keeps new accounts entering that cycle every week rather than relying on one campaign.

Yes, same system, US buyers, reporting in your timezone.

No. We build the outbound and inbound pipeline. The product stays with your team.

Let's build your insurtech pipeline.

A 30-minute call. We look at what you have, tell you what we would run for insurtech, and you decide.

Let's chat