Property managers don't switch systems on a cold pitch.
We reach them when they're already looking.
Proptech sells into property management and real estate operations teams that rarely switch systems without a real trigger, a portfolio acquisition, a lease-up, a new operations hire. We run outbound to the leaders living that trigger right now, and build the search presence a property manager checks before they commit budget to a platform they have not used. You keep building the product; we keep the pipeline moving.
Proof in proptech companies
71 meetings in 10 months with construction GMs and project directors
Property management and real estate teams are slow to switch systems and hard to reach cold. Clear Estimates, a construction and property estimating platform, targeted GMs and project directors going through a real operational trigger and produced 71 meetings and $470K in pipeline in 10 months at a 4.2% reply rate.
Read the Clear Estimates case study →Outbound for proptech companies
Reach property and real estate operations leaders on the trigger that opens budget
A generic our platform helps property managers email gets ignored. We target VPs of Operations, Directors of Property Management and heads of real estate at companies going through the moment that creates real buying urgency, a portfolio acquisition, a lease-up, a new operations hire, and lead with that specific moment, not a feature list.
- Signal-based targetingPortfolio acquisitions, lease-ups and operations hires pulled from public filings and listings, verified before a single send.
- Infrastructure you ownDedicated sending domains and warmed inboxes, built in your name, never a shared agency domain.
- Research-led copyEach email names the specific trigger creating buying urgency for that account, never a generic feature pitch.
- Reply handling and reportingInterested replies routed the same hour. Weekly: sends, replies, meetings, pipeline.
Result: qualified meetings with property management leaders, VPs of Operations and heads of real estate at mid-market portfolios on your calendar.
Inbound and AI search for proptech companies
Be found when a property manager searches for a system like yours
A property manager evaluating new software searches the category outright, and even a referred prospect checks the platform before booking a demo. We build the technical floor and case studies that show up in both, plus the answers AI tools give when asked which platform to use.
- Technical floorSchema, canonicals, structure, speed. What search engines and AI answers require before they name a proptech platform.
- Category pages built for the buyer's questionOne page per use case, written to the question a property manager actually searches, not a feature list.
- Case studies that get quotedNamed clients, real numbers, structured so Google and AI engines can cite them.
- AI visibility measuredEvery two weeks we ask ChatGPT, Perplexity and Google who they name for your category.
Result: the buyer who gets your cold email searches your name and finds proof, not silence.
What we fix
Four proptech company problems. One system.
What proptech founders and growth leads tell us on the first call, and what we do about each.
Property managers rarely switch systems without a real trigger, and guessing at the trigger wastes sends.
Signal-based targeting narrowed to the acquisition, lease-up or hire that actually opens budget.
A six-week blast against a six-month buying cycle burns the list before the trigger arrives.
A steady weekly cadence that keeps reaching new accounts as new triggers appear.
Case studies and ROI numbers sit in a sales deck, not a page an AI engine can read.
Category pages and case studies structured for search and cited by AI answers.
Template feature-list emails blend into the inbox of someone who gets ten of them a week.
Research-led copy that names the account's specific trigger, low volume, never a blast.
Case studies
Results for proptech companies
Named clients, real numbers. Every card links to its own case study.
What is lead generation for proptech companies?
By Tanveer Sinngh, Founder at Montazzo · What we run it on
The stack, so you know what you are getting
Tool-agnostic, strategy first. We bring the infrastructure, the data and the sending platform. You own the domains and the lists.
Instantly
Clay
Apollo
ApifyAI Ark
HeyReach
LinkedIn Sales Navigator
Claude
Google Workspace
Search Console
Netlify
SupabasePlus the sourcing, scoring and reply-handling pipelines we built in-house, because the off-the-shelf ones were not good enough.
FAQ
Questions proptech companies ask us
Yes, when it leads with a real operational trigger rather than a generic feature pitch. Our Clear Estimates engagement targeted construction GMs and project directors going through that trigger and ran at a 4.2% reply rate.
A portfolio acquisition, a lease-up, a new operations hire or a funding round at the target account, matched to what your platform solves. These moments correlate with real buying urgency, unlike a title alone.
Typically VPs of Operations, Directors of Property Management and heads of real estate, depending on your platform, most often at companies in the size band where the signal is strongest.
Longer than most B2B categories, often several months from first reply to closed deal, because property management buyers evaluate carefully before switching systems. Outbound keeps new accounts entering that cycle every week rather than relying on one campaign.
Yes, same system, US buyers, reporting in your timezone.
No. We build the outbound and inbound pipeline. The product stays with your team.
Let's build your proptech pipeline.
A 30-minute call. We look at what you have, tell you what we would run for proptech company, and you decide.
Let's chat