CISOs ignore 200 pitches a week.
We reach them on signal, not volume.
CISO and VP Security do not respond to volume, they respond to relevance. We target signals like a disclosed vendor change, a completed compliance audit, or a reported security incident, and write technical, peer-level copy with zero jargon. Search and AI answers stay covered so a CISO who searches your category before replying finds the case study, not silence.
Proof in cybersecurity companies
38 meetings with CISOs in 9 months, $1.9M pipeline
CISOs at SMBs and mid-market companies get pitched by dozens of security vendors a month and ignore almost all of it. Low-volume, high-research outbound tied to a disclosed vendor change, a completed compliance audit, or a recent security incident took Defendify to 38 meetings and $1.9M in pipeline in 9 months at a 2.6% reply rate.
Read the Defendify case study →Outbound for cybersecurity companies
Reach CISOs who ignore volume outreach
A generic schedule-a-demo email gets deleted by a CISO before it is read. We target the moment a security budget actually opens, a vendor change, a compliance audit, an incident, and write technical, peer-level copy that reads like it came from someone who has done the job.
- Signal-based targetingVendor changes, compliance audits and disclosed incidents pulled from public filings and news, verified before a single send.
- Low-volume, high-research sendsRoughly 800 emails a month, not 8,000. Fewer, better-targeted sends outperform volume with this buyer.
- Technical, peer-level copyWritten like a practitioner, not a marketer. No jargon, no feature list, one clear reason it matters right now.
- Reply handling and reportingReplies routed the same hour. Weekly: sends, replies, meetings, pipeline.
Result: qualified meetings with CISO and VP Security at SMB and mid-market companies on your calendar.
Inbound and AI search for cybersecurity companies
Be there when a CISO researches your category
A CISO vetting a new vendor searches the category, checks review sites, and asks AI tools who else runs this before taking a call. We build the technical floor and case studies that show up in both.
- Technical floorSchema, canonicals, structure, speed. What engines require before they cite a security vendor.
- Category pages built for the buyer's questionOne page per use case, written to the question a CISO actually searches, not the feature you want to sell.
- Case studies that get quotedNamed cybersecurity clients, real numbers, structured for AI answers.
- AI visibility measuredEvery two weeks we ask ChatGPT, Perplexity and Google who they name for your category.
Result: the buyer who gets your cold email searches your name and finds proof, not silence.
What we fix
Four cybersecurity problems. One system.
What cybersecurity founders tell us on the first call, and what we do about each.
Hundreds of vendors email the same buyer every month with the same demo ask.
Signal-based targeting tied to a vendor change, audit or incident, not a title alone.
Referrals and conference intros work, until the founder runs out of hours.
A weekly outbound engine that runs while the founder closes.
A CISO needs proof before a first call, not a pitch deck.
Case studies and technical content built for the research phase, not just the meeting.
Guessing at company size and maturity wastes sends.
A verified list built from disclosed signals, rebuilt every cycle.
Case studies
Results for cybersecurity companies
Named clients, real numbers. Every card links to its own case study.
What is lead generation for cybersecurity companies?
By Tanveer Sinngh, Founder at Montazzo · What we run it on
The stack, so you know what you are getting
Tool-agnostic, strategy first. We bring the infrastructure, the data and the sending platform. You own the domains and the lists.
Instantly
Clay
Apollo
ApifyAI Ark
HeyReach
LinkedIn Sales Navigator
Claude
Google Workspace
Search Console
Netlify
SupabasePlus the sourcing, scoring and reply-handling pipelines we built in-house, because the off-the-shelf ones were not good enough.
FAQ
Questions cybersecurity companies ask us
Yes, but volume fails. CISOs get pitched constantly, so it needs signal-based targeting tied to a vendor change, compliance audit or incident, and technical, peer-level copy. Our cybersecurity engagement ran at a 2.6% reply rate.
A disclosed vendor change, a completed compliance audit, or a publicly reported security incident in the past 90 days. These moments correlate with an open budget, unlike a title alone.
Typically CISO and VP Security at SMB and mid-market companies, roughly the segment small enough to lack a large in-house security team but large enough to have a real budget.
Our Defendify engagement produced 38 meetings in 9 months, roughly 4 a month once the channel was running, from a low-volume approach of about 800 emails a month.
Yes, same system, US buyers, reporting in your timezone.
We build the outbound and inbound channel. Compliance review of your product, such as SOC 2 or your own security posture, stays with your team.
Let's build your cybersecurity pipeline.
A 30-minute call. We look at what you have, tell you what we would run for cybersecurity, and you decide.
Let's chat