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Lead generation for marketing agencies

You grow your clients every day.
We'll do the same for you.

Client work always comes first at a good agency, and your own pipeline waits. We run it for you: outbound that opens with a specific observation about a prospect's marketing, plus the presence a client checks before replying. One team, one weekly report.

Bay Leaf Digital: 84 meetings in 10 months entering a new market from zero.
50+ companies supported, including
ScoutLabGraham + JonesBay Leaf DigitalClear EstimatesDefendifyThe Employment Law SolutionComp AIBeacon TalentFlexbone AIEssiumDigeTekSDock 365StratechiSegMetricsSecondBody
84Meetings in 10 months, Bay Leaf Digital
4.1%Reply rate
$390KPipeline created
New marketEntered from zero

Proof in marketing agencies

Bay Leaf Digital

84 meetings in 10 months for an agency entering a new market

Bay Leaf Digital wanted a new vertical. Observation-led outbound to that vertical, backed by case-study pages, produced 84 meetings in ten months with no prior presence there.

Read the Bay Leaf Digital case study →

Outbound for marketing agencies

Open with something you noticed, not something you offer

Every agency has a strong capabilities story. The email that gets a reply is the one that shows you looked at the prospect first: one specific thing about their marketing, and what you would do. We write that, in your voice.

  1. Signal-based targetingCompanies that just raised, hired a marketing lead, launched a product or changed their site. The moments they hire agencies.
  2. Infrastructure you ownDedicated domains, warmed inboxes, placement tested. Your agency's name, not ours.
  3. Observation-led copyOne thing we noticed about their marketing, one line on what you would do. No deck, no call ask in email one.
  4. Reply handling and reportingReplies routed the same hour. Weekly: sends, replies, meetings, pipeline.

Result: qualified meetings with founders and marketing leaders who hire agencies on your calendar.

How 13 programmes converted, 2022 to 2026
Contacts emailed~130,000decision-makers, verifiedHuman replies~4,3003.3% average reply ratePositive conversations~1,500interested, right personMeetings booked757on the client's calendarPipeline created$13.3Mclient-reported, qualified Read the full study →
Both channels feed one calendar
Outbound
Cold email
LinkedIn
Signal-based lists
Both channels feed one calendar. Outbound produces meetings in weeks. Inbound compounds and lowers the cost of every meeting after.
Inbound
Google
AI Overviews
ChatGPT & Perplexity

Inbound and AI search for marketing agencies

Clients Google the agency before they reply

A founder who gets your cold email searches your agency next. We make sure they find named clients, results and a specialist, and we measure whether the AI engines name you.

  1. Technical floorSchema, structure, speed. Agency sites are often the worst offenders.
  2. Service and vertical pagesOne page per service and vertical you serve, written to the question a buyer types.
  3. Case studies that get quotedNamed clients, real numbers, structured for AI answers.
  4. AI visibility measuredEvery two weeks: who ChatGPT and Google name for your service in your market.

Result: the buyer who gets your cold email searches your name and finds proof, not silence.

What we fix

Four agency problems. One system.

What agency founders tell us on the first call, and what we do about each.

01
New business comes through referrals

The best clients, arriving on their own schedule.

A weekly outbound engine that runs whether or not the founder has time to prospect.

02
Your capabilities are strong, and so is everyone's

Prospects cannot tell agencies apart from the deck.

Observation-led copy about the prospect's own marketing, in your voice.

03
Entering a new vertical from zero

No case studies, no presence, no list there yet.

Signal-based targeting plus vertical pages and proof built in the first 90 days.

04
Client work always wins the calendar

Your own marketing is the first thing that slips.

We run both channels for you and report every Friday.

What is lead generation for marketing agencies?

Lead generation for marketing agencies is the process of building a repeatable client acquisition channel that does not depend on referrals or founder relationships. It typically combines signal-based cold email, LinkedIn outreach, and search visibility, targeting companies showing evidence that their current marketing is underperforming or under-resourced.

What we run it on

The stack, so you know what you are getting

Tool-agnostic, strategy first. We bring the infrastructure, the data and the sending platform. You own the domains and the lists.

InstantlyClayApolloApifyAI ArkHeyReachLinkedIn Sales NavigatorClaudeGoogle WorkspaceSearch ConsoleNetlifySupabase

Plus the sourcing, scoring and reply-handling pipelines we built in-house, because the off-the-shelf ones were not good enough.

FAQ

Questions marketing agencies ask us

By building an outbound channel targeted at companies showing evidence of a marketing gap, and by developing search and AI-answer visibility so buyers researching the category encounter the agency directly.

It is common. Agencies are usually excellent at delivery for clients and structurally bad at doing it for themselves, because internal marketing loses every scheduling conflict with client work.

Around 3% to 4.5% when the targeting and copy are genuinely specific. Our agency engagement ran at 4.1%.

We run outbound and inbound. If your agency does the same thing for the same buyers, we will say so rather than take the engagement.

Let's build your agency's pipeline.

A 30-minute call. We look at what you have, tell you what we would run for agency, and you decide.

Let's chat