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Lead generation for SaaS companies

Great product. Small team.
Let's get it in front of buyers.

Most early-stage SaaS founders are running product, support and sales at once. We take outbound and search off your plate: signal-based outreach to companies showing intent, plus the pages that turn a cold touch into a demo.

Six SaaS case studies on record, from salestech to healthtech to legaltech.
50+ companies supported, including
ScoutLabGraham + JonesBay Leaf DigitalClear EstimatesDefendifyThe Employment Law SolutionComp AIBeacon TalentFlexbone AIEssiumDigeTekSDock 365StratechiSegMetricsSecondBody
93Meetings in 12 months, SecondBody
4.7%Reply rate to VP Sales
$1.2MPipeline created
79Meetings in 12 months, SegMetrics

Proof in SaaS companies

SecondBody

93 meetings in 12 months with VP Sales, signal-based outbound

SecondBody sells to VP Sales, the most cold-emailed title in B2B. Signal-based targeting and copy that referenced the buyer's own hiring produced 93 meetings in 12 months.

Read the SecondBody case study →

Outbound for SaaS companies

Reach buyers the week they start looking

Titles and company size are where most SaaS outbound starts and stops. We add the signal: the hire, the funding round, the tool they just adopted. That is what keeps reply rates steady as the list grows.

  1. Signal-based ICPAccounts pulled from hiring, funding and tech-install signals, matched to the problem your product solves. Validated before sending.
  2. Infrastructure you ownDedicated domains, warmed inboxes, placement tested. Volume kept where it stays out of spam.
  3. Copy that names the triggerOne true observation about the account, one line on what you do about it. No demo ask in email one.
  4. Reply handling and reportingEvery reply routed the same hour. Every Friday: sends, replies, meetings, pipeline.

Result: qualified meetings with the VPs and Directors who own your buyer's budget on your calendar.

How 13 programmes converted, 2022 to 2026
Contacts emailed~130,000decision-makers, verifiedHuman replies~4,3003.3% average reply ratePositive conversations~1,500interested, right personMeetings booked757on the client's calendarPipeline created$13.3Mclient-reported, qualified Read the full study →
Both channels feed one calendar
Outbound
Cold email
LinkedIn
Signal-based lists
Both channels feed one calendar. Outbound produces meetings in weeks. Inbound compounds and lowers the cost of every meeting after.
Inbound
Google
AI Overviews
ChatGPT & Perplexity

Inbound and AI search for SaaS companies

Get cited when buyers ask Google and ChatGPT

SaaS buyers research before they reply. We build the comparison, category and use-case pages that rank and get quoted, on the same engagement as the outbound.

  1. Technical floorSchema, canonicals, structure, speed. What engines require before they cite anyone.
  2. Category and comparison pagesThe pages a buyer reads before a demo: alternatives, versus, use case by role.
  3. Case studies that get quotedNamed clients, real numbers, structured for AI answers.
  4. AI visibility measuredEvery two weeks we ask ChatGPT, Perplexity and Google the buyer's questions and report who is named.

Result: the buyer who gets your cold email searches your name and finds proof, not silence.

What we fix

Four SaaS problems. One system.

What SaaS founders tell us on the first call, and what we do about each.

01
Signups are steady, sales conversations are not

Product-led growth got you here; someone still has to start the enterprise conversations.

A full outbound engine, run by us, to the accounts that look like your best customers.

02
The first cold email attempt went to spam

A bought list and one inbox is how most founders find out deliverability is real.

Fresh domains in your name, warmed, placement tested, volume controlled.

03
Competitors own the category search results

They have had years and a content team; you have had neither.

Comparison and category pages built to rank and to be cited by AI engines.

04
Too many vendors, no single owner

An SDR agency here, an SEO freelancer there, and nobody accountable for meetings.

One team, both channels, one weekly report.

What is lead generation for SaaS companies?

Lead generation for SaaS companies is the process of identifying accounts showing buying signals, reaching the economic buyer through cold email and LinkedIn, and booking qualified demos or discovery calls. For B2B SaaS it works best when outreach is triggered by observable events, such as hiring, funding, or tooling changes, rather than sent on a fixed schedule.

What we run it on

The stack, so you know what you are getting

Tool-agnostic, strategy first. We bring the infrastructure, the data and the sending platform. You own the domains and the lists.

InstantlyClayApolloApifyAI ArkHeyReachLinkedIn Sales NavigatorClaudeGoogle WorkspaceSearch ConsoleNetlifySupabase

Plus the sourcing, scoring and reply-handling pipelines we built in-house, because the off-the-shelf ones were not good enough.

FAQ

Questions SaaS companies ask us

Between 2% and 5% is the realistic band for well-targeted B2B SaaS outbound. Our SaaS engagements have run between 3.9% and 4.7%. Anything advertised above 10% is usually measuring opens, counting auto-replies, or working a tiny hand-built list that will not scale.

It depends on ACV and audience size. Our SaaS engagements have produced roughly 6 to 8 qualified meetings per month. A high-ACV enterprise product with a narrow buyer pool will book fewer, larger meetings; a mid-market product will book more.

Yes, provided there is a defined ICP and someone able to run the sales conversation. Pre-product-market-fit companies usually get more from ten founder-led conversations than from an outbound program.

No. We book qualified meetings on your calendar. Your team runs the demo and the sales process.

Let's build your SaaS pipeline.

A 30-minute call. We look at what you have, tell you what we would run for SaaS, and you decide.

Let's chat